EDDM, or Every Door Direct Mail, is a cost-effective and efficient way for businesses to reach potential customers in their local area. It is a service offered by the United States Postal Service (USPS) that allows businesses to target specific neighborhoods or areas by mailing postcards, brochures, and other promotional materials directly to residents’ mailboxes without the need for a mailing list or individual addresses.
One of the main benefits of EDDM is its cost-effectiveness. The USPS offers discounted rates for EDDM mailings, making it a more affordable option than traditional direct mail campaigns. Additionally, because EDDM does not require a mailing list or individual addresses, businesses do not need to spend extra money on acquiring or renting mailing lists.
Another benefit of EDDM is its targeting capabilities. Businesses can select specific areas or neighborhoods to target based on demographics, income level, and other factors. This allows businesses to reach their desired audience more effectively than a traditional direct mail campaign that may not be targeted as specifically.
EDDM is also a great option for businesses looking to reach a local audience. For example, a small retail store or restaurant might use EDDM to promote their products or services to residents in the surrounding area. Similarly, a local service provider such as a dentist or electrician could use EDDM to reach potential customers in their service area.
In addition to postcards and brochures, businesses can also use EDDM to distribute menus, flyers, and other promotional materials. The USPS also offers a variety of formatting options for EDDM mailings, including different sizes and paper types, so businesses can create a mailing that best suits their needs.
Overall, EDDM is a cost-effective and efficient way for businesses to reach potential customers in their local area. It allows businesses to target specific neighborhoods or areas and reach their desired audience without the need for a mailing list or individual addresses. If you are looking for a cost-effective and effective way to reach a local audience, EDDM might be the perfect solution for your business.
It’s important to consider also that before you start a EDDM campaign, you need to have a clear idea of what you want to achieve and how you will measure the success of your campaign. Keep in mind that EDDM is not a magic solution for every business, but when you use it in the right way, it can be a powerful tool to grow your business.