Blog
The Differences Between SEO and PPC
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two popular digital marketing strategies used to increase online visibility and drive website traffic. Both have their own unique benefits and drawbacks, making it important to understand the...
5 Completely Free Ways to Advertise Your Business
Starting a business can be a daunting task, and advertising can be a significant expense. But with the right strategies, you can promote your business without spending a dime. Here are five completely free ways to advertise your business: Utilize Social Media: Social...
How to Market Your New Business for Success
Starting a new business can be an exciting and overwhelming experience. You've likely put a lot of time, energy, and money into getting your business off the ground, and now it's time to start getting the word out and bringing in customers. Marketing is an essential...
Graphic Design Trends for 2023 and Beyond
Graphic design is an integral part of the modern world, influencing how we perceive and interact with visual information on a daily basis. From websites and marketing materials to product packaging and corporate branding, effective graphic design is essential for...
Top 5 Things To Look For In Your Next Web Designer
Imagine discovering an ad online for a product that you've been dying to find. You click on the link and follow it to their website, only to find a bland, lifeless page. Now you're second guessing whether you actually need this product or not. Confusing. Product seems...
The Ultimate Comparison: WordPress vs. Squarespace vs. Wix
There are so many considerations when starting and crafting your brand. One of the most important is your website design and where you host it. With what seems like a thousand different ways to do it, how do you know you’re building it right? We’re going to take a...
Web Design Trends to Expect in 2023 and Beyond
As we move into 2023, it's clear that web design trends will continue to evolve and change. Here are a few web design trends that we can expect to see in the coming year: Responsive design will continue to be a top priority. With more and more people accessing the...
Why Google Reviews are Essential for Your Business and How to Get More of Them
Google reviews are an essential aspect of any business's online presence. They help establish credibility, increase visibility, and ultimately drive more sales. In this article, we will discuss the importance of Google reviews for your business and offer tips on how...
How to Market Your Medical Practice in Long Island, NY
Marketing a medical practice can be a challenging task, especially in a crowded market like Long Island, NY. However, with the right strategy and tactics, it is possible to stand out and attract new patients to your practice. Here are some tips to help you market your...
Maximize Your Local Reach: How Every Door Direct Mail (EDDM) Can Help Your Business Grow
EDDM, or Every Door Direct Mail, is a cost-effective and efficient way for businesses to reach potential customers in their local area. It is a service offered by the United States Postal Service (USPS) that allows businesses to target specific neighborhoods or areas...
6 Reasons Why You Should Invest In A Professional Logo Design
Logo design is important for its association with your brand, but it’s also important for the way your brand is perceived. A high quality logo will speak volumes to your clients about the quality of your product.
How to use SEO and SEM to Improve Your Sales
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two powerful tools that can help improve sales for any business. By understanding the basics of these techniques and how to effectively use them, you can increase your visibility online and drive...
How to Create Landing Pages That Convert
Creating landing pages that convert can be a tricky task, but with the right approach, you can increase your conversion rates and drive more sales or leads. In this article, we will cover some key elements to consider when designing a landing page that will convert...
How to Use Social Media for Effective Lead Generation
Social media has become an essential tool for businesses looking to generate leads and acquire new customers. With billions of users active on platforms such as Facebook, Instagram, and LinkedIn, businesses of all sizes can use social media to reach a broad audience...
Must Haves to Make Your Business Website a Success
A business website is a crucial tool for any company looking to establish a strong online presence. Not only does it provide potential customers with information about your products or services, but it also serves as a platform for communication and engagement....
How to Get Your Website Ready for Google’s May 2021 Speed Update
Having an effective website is about so much more than just a pretty design. The criteria for a good website are ever evolving. Starting next month google will start putting even more emphasis on load time, time to interactivity, and overall user experience. This...
Marketing Materials Every Business Should Use on Their Website
With the world’s ever-growing, online presence, it is essential that your business take advantage of the best online marketing materials for your website. In doing so, your customers will respect your professionality and recall your brand when they are looking for the...
Why Every Small Business Needs to Go Digital
Your business may have a great physical footprint, but if you plan to move ahead and expand, you will need to build a digital space as well. Your digital structure can start out simple. Thanks to the wide variety of devices and platforms that can help you take your...
Why Don’t The Colors on My Print Job Look Like What’s on My Screen?
Ever get a print job done where the colors look WAY different than your digital proof? It may be that you're looking at or have created your artwork in a RGB space? What's that mean? Computer monitors use a vastly different method of creating colors than a printer...
Why Branding is So Important
Don’t think your logo and brand is that important? Thinking about just getting a cheap logo done by an amateur or to try to make one yourself one of those DIY sites? Consider this: Tropicana Orange Juice lost millions on consumers and even more money when they...
Why You Should NEVER Use a DIY Website Builder
Thinking of trying to save a few bucks and just making your website yourself using one of those DIY templates catered specifically to your business? I run into this with clients all the time. Let's say for instance, the client owns a gym. He goes and downloads a gym...
How to Get Your Website to Load Faster
One of the factors that can win or lose you a client when viewing your website is loading speed. Did you know that that the average user will click back on a website that doesn't load in 4-5 seconds? We got places to be, c'mon! Here are some tips to help make your...
How To Ensure Your Website Brings You More Business
Your website is your business’ modern day calling card. It’s an absolute MUST in the digital age we live, no matter the type of business you have. But just having a website isn’t enough! You have to make sure your website is doing what it’s supposed to do-bringing...
Be Environmentally Friendly with 100% Recycled Brown Kraft Cards
Get your business noticed while stay environmentally friendly with 100% Recycled Brown Kraft cards. These extra thick 18pt cards from 100% recycled materials look great for any type of business and really look different from your standard business card. This...
What’s a Vector File?
What's a Vector File? There are many times when I'm asked to design a business card or brochure for a company and I'll ask for their logo to use on their collateral material. Usually what they send back is a tiny JPG file of the logo off their site. I'll immediately...
Why Do It Yourself Websites are a Giant Headache
Why Do-It-Yourself Websites are a Giant Headache We live in a fast-paced world where companies make millions selling you products that promise to make life easier. Do-it-yourself (DIY) website design companies are one such type of company, and there's a reason why...
Why Branding and Print Collateral are Important for Success
Branding really is based on a love story, although some companies are slow to acknowledge this truth. As marketing turns to building relationships instead of tricking customers into sales, there’s no question why marketers are taking some tips from their night life...
How to Improve Your Prints (Basics of Color Theory)
How to Improve Your Prints (Basics of Color Theory) In the world of graphic design, printers need to fully understand how colors work together to create the high quality print that the client expects. As a potential client, it might be helpful for you to educate...
Product Spotlight: Die Cut Printing
Die Cut Printing Welcome to another segment of Product Spotlight, where we discuss all kinds of cool products, designs, and print options we offer at Bracha Designs. Last time we spoke about Spot Gloss Cards. Today we will talk about Die Cutting and Die Cut cards. Die...
Why a Good Logo is Important to ANY Business
Why a Good Logo is Important to ANY Business Many business owners today fail to see why a good logo, or in some cases having any logo at all, is important to their company. A good logo becomes the face, or the image, of the company. It should represent what a company...
Product Spotlight: Spot Gloss Cards
Spot Gloss Cards Welcome to another segment of Product Spotlight, where we discuss all kinds of cool products, designs, and print options we offer at Bracha Designs. Last time we spoke about basic matte and uv options for printing business cards. In this entry, we...
Product spotlight: Business Cards
Business Cards Welcome to Product Spotlight. Every week or so we will feature a product that can be designed and printed on Bracha Designs. We'll talk about history, specifications, design, print ideas, and more! And what better way to start product spotlight than...
