Why is Website Accessibility So Important?

October 11, 2023

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Website Accessibility

In today’s digital age, websites have become essential platforms for businesses to connect, inform, and transact. Beyond aesthetics and functionality, there’s a critical aspect of web design that often gets overlooked: accessibility. When we talk about website accessibility, we’re referring to the design of web resources so that people with disabilities can use them without hindrance. But why is it such a pivotal facet of modern web design?

1. Broadening Your Reach

Over 15% of the world’s population experiences some form of disability. That’s a significant number. By ensuring your website is accessible, you’re opening your digital doors to millions of potential users or clients who might otherwise find navigation difficult or impossible. Essentially, an accessible website casts a wider net, capturing a more diverse audience. Dive deeper into inclusive design with our article on The Importance of Accessibility in Web Design.

2. Legal Repercussions

Several countries have put into place laws and regulations mandating digital accessibility. Businesses that fail to comply can face legal consequences, including hefty fines. By ensuring that your website adheres to global accessibility standards, you not only protect yourself from potential legal entanglements but also position your brand as responsible and inclusive.

3. Enhanced SEO

This might come as a surprise, but websites optimized for accessibility often rank better on search engines. Features that make a website accessible, like alt text for images and clear content hierarchy, are also SEO-friendly practices. Learn more about optimizing websites for better rankings in our guide How to Get Your Website Ready for Google’s May 2021 Speed Update.

4. Improved User Experience

An accessible website tends to offer a more user-friendly experience for everyone, not just those with disabilities. Think about it – clean design, clear navigation, and comprehensible content. These features make browsing pleasant for all users, ensuring they linger longer and engage more deeply with your content.

5. Ethical and Social Responsibility

Accessibility is more than just a design principle or legal requirement; it’s a reflection of a brand’s values. By emphasizing inclusivity, you’re sending a message to your audience that your brand cares about each and every individual, irrespective of their challenges.

Real-World Impact of Inaccessible Websites

Imagine you’re a visually impaired individual trying to purchase a product online. You land on a website, but the screen reader you rely on gets muddled by unclear content hierarchies and missing image descriptions. You’re likely to leave and seek a more accessible platform, leading the first website to lose a potential sale.

But it’s not just about sales. A study by WebAIM (external link) on the top million home pages found that 97.8% had detectable WCAG 2 failures. These are missed opportunities to connect, inform, and transact.

Bracha Designs: Championing Accessibility

At Bracha Designs, we believe in creating not just visually appealing sites, but platforms that resonate with every individual. From eye-catching brochure designs to accessible websites, we’re dedicated to ensuring that your digital resources aren’t just beautiful but also inclusive.

Beyond business benefits, making your website accessible is simply the right thing to do. As we navigate an increasingly digital world, it’s crucial that we ensure everyone can join the journey, regardless of their challenges.

Interested in making your website more accessible? Let Bracha Designs guide you. Crafting inclusive digital experiences is just one of our many specialties. Connect with us today!


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