Graphic design is an integral part of the modern world, influencing how we perceive and interact with visual information on a daily basis. From websites and marketing materials to product packaging and corporate branding, effective graphic design is essential for...
You’re walking down the street with your significant other, it’s late and you finished a delicious dinner at the new restaurant a block over from your place. There’s new construction across the avenue and you look up to see a shape that’s well lit. A red and white...
The Power of a Strong Brand Identity Don’t think your logo and brand is that important? Thinking about just getting a cheap logo done by an amateur or to try to make one yourself one of those DIY sites? Consider this: Tropicana Orange Juice lost millions on consumers...
Importance of Branding and Print Collateral Branding really is based on a love story, although some companies are slow to acknowledge this truth. As marketing turns to building relationships instead of tricking customers into sales, there’s no question why marketers...
Why a Good Logo is Important to ANY Business Many business owners today fail to see why a good logo, or in some cases having any logo at all, is important to their company. A good logo becomes the face, or the image, of the company. It should represent what a company...
